Top Quality (c. 1950)

ID: 1504 ~ Source: Image courtesy of the Texas Collection, Baylor University
This file appears in: General Tire & Rubber Company
Top Quality (c. 1950)

The company capitalized upon community pride in their marketing strategies, enticing Wacoans to buy tires “made in Texas by Texans.” This advertisement ran in the Waco Tribune-Herald on October 8, 1950. It shows the range of tires (tractor, truck, and passenger car) built at the Waco plant).

This file appears in: General Tire & Rubber Company

By Geoff Hunt
General Tire & Rubber Company came to Waco in late 1944, the company’s second plant after its Akron, Ohio, headquarters. The company originally constructed the plant in order to supply equipment for the US Armed Forces during World War II. By…