Unique Marketing
This file appears in: Alamo Plaza Courts Hotel
Alamo Plaza Courts Hotel relied heavily upon its unique façade for marking, and Torrence sought to preserve the motel’s unique architectural character at every turn. Viewing neon lighting as fit only for bars, Torrence turned up his nose at the idea of adding exterior lighting to the tourist apartments. Note the spires of Paul Quinn College rising up above the motel in the background.
This file appears in: Alamo Plaza Courts Hotel
Alamo Plaza Courts Hotel
As Americans took to the road in an age of expanded highway systems and ease of travel, the Alamo Plaza Courts Hotel pioneered the field of luxury motels. From a small but luxurious beginning in Waco, the company grew into a nationwide chain known…