Incorporating Word into a Building
This file appears in: Word Inc.
Word’s headquarters on West Waco Drive centralized all of the company’s operations in one location. Custom designed for the label, the building displayed a W-shaped roofline immediately identifying the company to all passersby. The modest location belied the global reach that the company achieved in the 1980s.
This file appears in: Word Inc.
Word Inc.
Founded in 1951, the Word label helped spark the multimillion-dollar genre of Christian Contemporary Music (CCM). And it was sportscaster and ministry student Jarrell McCracken who gave it a voice.
McCracken was working in radio to finance his…