Innovative Inventory

ID: 3462 ~ Source: Rodriguez, Santos, interviewed by Dr. Stephen Sloan, August 5, 2024, in Waco, TX. Baylor University Institute for Oral History, Waco, Texas.
This file appears in: Jesse's Tortilla Factory

Along with chips, tortillas, and taco shells, Jesse’s has made a name for itself selling lunches and a la carte items such as tacos and tamales. Santos Rodriguez discusses his mother’s diversification of the factory’s products and his own ideas for expansion. 

This file appears in: Jesse's Tortilla Factory

By Maria Petrolia
Since 1958, Jesse’s Tortilla Factory, founded by Waco couple Jesse and Esther Contreras, has provided the Waco community with fresh tortillas and chips made in-house. Jesse’s sells at both wholesale…