Origin Story

ID: 3464 ~ Source: Rodriguez, Santos, interviewed by Dr. Stephen Sloan, August 5, 2024, in Waco, TX. Baylor University Institute for Oral History, Waco, Texas.

This file appears in: Jesse's Tortilla Factory

Jesse’s was not the first tortilla making business in the Contrerases’ family history. Santos Rodriguez reflects on the events that led up to the factory’s founding in 1958.

This file appears in: Jesse's Tortilla Factory

Jesse's Tortilla Factory

By Maria Petrolia

Since 1958, Jesse’s Tortilla Factory, founded by Waco couple Jesse and Esther Contreras, has provided the Waco community with fresh tortillas and chips made in-house. Jesse’s sells at both wholesale…