In the mid-twentieth century, Waco underwent major changes through the federally funded Urban Renewal Agency of Waco. Areas impacted included numerous city blocks between LaSalle Avenue and Waco Drive. The project greatly affected the city’s people, businesses, schools, and buildings, including Waco’s most prominent landmark, the ALICO building.

Between 1964 and 1966, the ALICO (American Life Insurance Company) building received major updates. The largest and most significant addition to the structure was the ALICO Inn and its convention facilities. The 22-story ALICO building, originally known as the Amicable building, was completed in 1911, and designed by architects Roy E. Lane and Sanguinet & Staats. It stood as the tallest office building in the southwestern United States at its completion. Once located in the central business district, it served as a vital part of the city’s economy. In order to remain that way, it needed to keep pace with the rapidly changing business climate of Waco in the 1950s and ’60s.

With the closing of the Roosevelt Hotel and its conversion into a retirement facility, more downtown hotels were needed, and the Waco Chamber of Commerce was receptive to ideas such as the creation of the ALICO Center. The city wanted to attract conventions and shoppers to the downtown area. Twenty-nine-year-old architect and owner of Down-Tel Corporation, Jay Frank Powell, initiated the center’s proposal. According to an article in the September 20, 1964, Waco Tribune-Herald, the Waco Chamber, when presented with the ALICO Center plan: “pounced on Powell like a piece of beef dangled before a starving lion.”

When completed in 1966, the ALICO Center Inn contained 115 rooms for overnight guests and a second-floor meeting room that sat 250 in a banquet or 1,000 to 1,200 people auditorium-style. It was described as a “downtown motor hotel with convention facilities, a motor bank, and a five-story parking garage.” The ALICO Center was designed to match its changing surroundings, including part of Austin Avenue’s closure to make it into a pedestrian mall, another part of the Waco Urban Renewal Agency’s planning.

At the 1964 ALICO Center groundbreaking ceremony, the president of Amicable Life Insurance Company, Franklin Smith, stated, “It will be not only a step toward completion of ALICO Center, but mark the beginning of a new atmosphere and a new enthusiasm in downtown Waco.” Additionally, Waco’s mayor Roger Conger compared the event to “the historic groundbreaking for the Amicable building more than fifty years ago.”

The end result, completed in 1966, changed the design of the original 1911 ALICO building, with the new hotel, convention center, parking garage, and motor bank joined directly to it. As a result, the ALICO Center’s additions took up nearly the entire 400 block of Austin Avenue—stretching much of the complex back to Washington Avenue. The entire redesign of the 1966 ALICO Center seemed well balanced in appearance—and represented the mid-century modern architectural style frequently seen during the period.

However, the ALICO Center as it appeared in 1966 is no longer. Like many other downtown businesses, the center struggled as many retailers moved out to the suburbs. The hotel and convention center were demolished in the late nineties, and the space is now used as a parking lot. The main vintage 1911 building and parking garage complex remain and retain most of the later modifications, including much of the 1966 addition’s façade at street level, wrapping around Austin Avenue, the parking garage along Fifth Street, and back to the Washington Avenue side of the complex.

The ALICO building has stood for over a century, remaining a successful combination of old and “new.” Most importantly, it continues to serve as Waco’s most prominent downtown landmark.

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After the Amicable Life Insurance Company opened for business on April 2, 1910, the owners began searching for a location to house their new business. The owners of First National Bank, located at Fifth Street and Austin Avenue, also served as members of the board of trustees for the Amicable Life Insurance Company (ALICO). The bank owners decided to sell their lot to ALICO, and in 1910, the insurance company demolished the old bank to break ground for the new building.

Construction began in August of 1910 on what was originally planned to be an eight-story building. Yet when the Adolphus Hotel in Dallas planned a taller building, ALICO increased the number of floors to seventeen. The hotel also increased its planned height, and ALICO ultimately decided to construct a twenty-two-story building. Construction finished exactly one year later in August of 1911. The Amicable building stood out from other buildings in the South in many ways. Though most buildings at this time were composed of concrete or masonry, the Amicable building boasted a steel frame. Also, the elevator system within was quite advanced for the time. In addition to these modern innovations, the ALICO building stood as the tallest building west of the Mississippi River and south of the Mason-Dixon line until 1929.

The building itself stands for the strength and stability of the Waco community and of downtown. While many businesses have come and gone throughout the history of downtown Waco, the ALICO building has stood strong since its creation in 1910. It weathered everything in Waco, from the Waco tornado of 1953 to urban renewal. The architects, Sanguinet and Staats of Fort Worth and Roy E. Lane of Waco, wanted to design a building that could survive any major catastrophe. They designed the building with a steel frame that could resist a hurricane-force wind. The bottom half of the outer façade was composed of granite and other stone, while the top was made of brick and terra cotta. It was designed to be sturdy but to have a look that was classic and appealing to the eye.

The first few floors of the building housed the First National Bank. The fourth floor through the twentieth all contained the same floor plan for office spaces, while floors above the twentieth consisted mostly of storage space. The Amicable building became the center of downtown, making its office space highly desirable and the shopping center immensely popular. People came to the Amicable building not only to shop but often just to marvel at the building itself. Until the mid-1940s, the ALICO building was bustling and full of offices that were not necessarily ALICO offices. For instance, radio station WACO was founded on the eighth floor of the building. This changed when the Amicable Life Insurance Company rapidly grew and needed to start buying back some of the offices because of their growing need for space.

The ALICO building has not only served as office space, however. The tower became Waco's crisis center following the 1953 tornado that struck the surrounding downtown area and claimed 114 lives. The building suffered only superficial damage and, having been built with its own generator, was the only major downtown structure with electricity. Medical and military officials coordinated search parties and rescue efforts from the First National Bank on the ground floor.

In 1982, the Texas State Historical Commission designated the ALICO building a historical landmark. The state uses this program to commemorate and preserve sites that have impacted state history. The first of its kind in the Southwest, the ALICO building became the focal point of activity in Waco for generations. Today, the ALICO building still towers above the Waco skyline, holding the offices of the now American-Amicable Life Insurance Company of Texas, as well as providing office space for other businesses located in downtown Waco.

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