Since 1958, Jesse’s Tortilla Factory, founded by Waco couple Jesse and Esther Contreras, has provided the Waco community with fresh tortillas and chips made in-house. Jesse’s sells at both wholesale and retail level and provides for many restaurants in the Waco area.

Jesse’s co-foundress Esther Contreras inherited both her business instinct and her tortilla making skills from her mother. As a young woman, Esther’s mother, Hermelinda Niño, and her sisters sold tortillas door to door. After Hermelinda’s marriage, she opened Niño’s Tortilla Factory on South Fifth Street with the help of her husband. In an era where many barriers kept Mexican American women from being business owners, Hermelinda’s perseverance served as an inspiration to the women of her community.

In 1950, Jesse Contreras retired from active duty in the army and got a job delivering tortillas for Niño’s. Esther and Jesse soon married, and the couple took over running Niño’s after Hermelinda retired. They moved to their current location and became Jesse’s Tortilla Factory in 1958.

The original Jesse’s was a corner store which sold deli meat, bread, soda, candy, and cigarettes. The factory aspect consisted of a small rolling machine which rolled one tortilla at a time. Much of the store’s initial customer traffic came from the nearby boys’ club where the Contreras’ grandsons spent much of their free time. The building was originally a duplex. One half held Jesse’s, and the other half was the home of the building’s owner. Eventually,the Contrerases purchased the whole building and expanded their facility.

Tragedy struck the Contreras family in 1989. One morning that January, a masked man entered the store demanding money. Jesse, refusing, did his utmost to protect the store, hurling a trashcan at the assailant. The robber fled empty-handed, but not before he had shot and wounded Contreras. Jesse Contreras died a month later from the wounds he sustained in the fight. The factory only closed for a day, so that the family could attend the funeral. Esther carried on the business as sole owner, with the help of her daughter Alice Rodriguez and grandson Santos Rodgriguez.

In its many years of operation, Jesse’s has seen considerable success. They have made several changes to both their retail and wholesale offerings over the years. Under Jesse Contreras, Jesse’s only sold one style of chip, but after Jesse’s death, they began selling two styles of chips—thick and thin—with the thinner style surpassing the thicker chips in popularity. In 2019, at the suggestion of Santos, Jesse’s started selling meals to go such as tacos, taquitos, tamales, and taco salads.

Alice officially took over ownership of the business after her mother’s death in 2020. A year later, Jesse’s suffered an electrical fire. While the damage slowed production, insurance covered most of the costs, and the repairs provided an opportunity for some much-needed renovations.

Jesse’s produces about 45,000 corn tortillas a day and uses 1,800 lbs. of corn a day. The entire tortilla-making process takes place inside the factory. A silo on-site holds corn which is cooked and then soaked in water and lime for five hours. After this, the corn is transferred to a stone grinder, which grinds the corn into a dough called masa. This dough is rolled out and cut into disks on the tortilla rolling machine, which then drops them onto a conveyor belt which takes them through the oven. About ninety percent of these finished tortillas are then cut into quarters and fried to make tortilla chips.

The factory has grown to employ a staff of about a dozen people. This family business invites their community to be a part of their family and so makes a lasting legacy of love and support for the Waco community.

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On the corner of South Eleventh Street and Cleveland Ave, Cruz’s Drive Inn stood as a cornerstone to the community for over 50 years. Four generations of the Cruz family served both the neighborhood near the Kate Ross apartments and countless Hispanic Wacoans. The store became a hub for news and support for its many patrons.

 Cruz’s Drive Inn was opened in 1965 by Juan and Lilia Cruz. They purchased the store at 826 South Eleventh Street from the Tusa family, prominent Waco grocers at the time, to help relieve Juan’s father Cayetano from a depression caused by the loss of his wife, Leonarda. In the early years, Cayetano and Lilia ran the store during the day, and Juan closed the store at night after his shift at Clark Transit Mix Concrete. Juan maintained his job driving a concrete truck until the store was well established and proved profitable.

 The store had a deli counter selling meats and cheeses, bread, candy, beer, cigarettes, sodas, kerosene, and snow cones. As the business grew, so did the property around the store. Juan purchased a former bar and repair shop that would become storage buildings for the store. Lilia, who ran the financial side of the business, saved profits from snow cone sales to expand the store’s physical footprint. They saved enough to add onto the building, and in early 1980, the expanded store opened without missing a day of business. The larger establishment allowed for the sale of more products, many of which catered to the Hispanic community. Items included religious candles, oils, Mexican herbs and spices, piñatas, Spanish language books and magazines, card games such as lotería and naipes, paletas, Mexican sodas, and more. In later years, the store even sold phone cards and money transfers. These were purchased mainly by Hispanic immigrants and workers to stay in contact with and support their families in Mexico or other Latin American countries.

 As a neighborhood store, Cruz’s maintained a regular clientele, seeing generations of families returning year after year. Through good times and bad, the Cruz Family and their clients supported each other. Mr. Cruz often extended credit to those in need, allowing them to purchase goods and later pay the bill when they were able. Some of these debts remained unpaid when the store closed but were proof of the goodwill and faith between the family and community. This mutual respect also added to Juan’s property holdings. As neighbors moved away or passed, the families often offered Mr. Cruz the first opportunity to purchase the land or houses. In addition to supporting the immediate neighborhood, Cruz’s supported other small local businesses, including Jimenez Bakery and Tiempo Newspaper, by purchasing and distributing their goods.

In 1995, Juan’s first grandchild began working at the store part time in the evenings. Seven of his eleven grandchildren would do the same. In 1999, Juan suffered a heart attack and could not work for several months. At this point, his daughter Diana Hernandez began working full time at the store. She quickly learned the business, taking inventory, purchasing goods from regular vendors, operating the cash register, and serving as the food manager over the deli counter. As more family members became involved in the operation of the store, it became the setting for many birthdays and small holidays and a place for the grandkids to stop by and visit between classes at MCC, TSTC, or Baylor University. 

Juan Cruz passed in May 2007, leaving the business in the hands of his wife and children. His daughter, Diana Hernandez, was integral to the running of the store until it closed in March 2020 due to the COVID-19 pandemic. In 2021, Mrs. Cruz sold the property, nearly a half city block acquired piecemeal by Mr. Cruz based on his foresight of the eventual change and development of the neighborhood. Mr. Cruz envisioned opening a storage facility on the land he acquired but never had the opportunity; however, the neighborhood did change as he predicted. Nearby houses that had long been rental properties were sold and renovated to accommodate the influx of visitors to the Magnolia Silos.

 Cruz’s Drive Inn was a family business, not only for the Cruzes, but for those in the surrounding community. Customers often returned after years of absence and recalled to their children buying candy, pickles, chips, snow cones, and chopped beef sandwiches. Additionally, bilingual service (English and Spanish), evoked a sense of place in a new environment for Hispanics new to Waco. Familiar products and the atmosphere made Cruz’s a place of comfort and community to all who walked through the doors.

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The rapid rise of migrant labor in Texas in the 1940s brought large numbers of laborers to Waco. To accommodate this new situation, the city of Waco acquired funds to build the Waco Farm Labor Camp, a center where workers could stay and receive aid while following the crops. Although the camp was only in operation for about twenty years, it had a long-lasting impact on the Waco community.

The Bracero Program, a program through which American farmers in need of laborers could hire Mexican workers in need of a job, began in 1942 due to a decrease in available American farm labor caused by World War II. Although Texas was initially excluded from this program due to its history of discrimination against Mexican immigrants, the “Bracero Ban” was lifted in 1946, and Texas became one of the first stops workers would make as they followed work across the United States.

Waco quickly became a hub for migrant workers because of its cotton crops. As more and more workers came into Waco, the McLennan County Farm Bureau, the Texas Employment Commission, Texas Agri-Life Extension, and the Waco Chamber of Commerce came together to provide them with resources and a place to stay. The Chamber of Commerce began raising funds in 1946, and the new farm labor center was built by the next harvest season.

Initially, the camp consisted of a large Quonset hut on the corner of 3rd Street and Marlborough (now Bosque) Avenue. It accommodated about 100 workers, providing housing, showers, first aid supplies, and other support. However, due to its frequent use and the number of families that came into town every harvest, the facility was quickly expanded in 1947. Along with the services provided at the camp, volunteer organizations such as Church Women United in Waco worked to supply laborers with food, a nursery, a kindergarten, immunizations, and other services.

Aside from its primary function, the camp also became a home for other farm support services. It housed the McLennan County Farm Bureau’s income tax office and often hosted 4-H and FFA (Future Farmers of America) events and livestock shows. It also served as a meeting place, where local farmers could come to recruit laborers and workers could come when they needed a job.

The center was renovated and expanded in 1957. It grew to accommodate up to 400 workers in a season. It continued to be a hub for agricultural activity in Waco until the 1960s. In 1964, the government discontinued the Bracero Program, and Waco no longer needed a labor center. Its use slowly decreased, and the city finally demolished it and built a new health center in its place during Urban Renewal. The site of the labor camp is now home to the Waco-McLennan County Public Health District.

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Manuel "Manny" Sustaita was a Vietnam veteran, civil activist, and the founder of Waco Citizens for a Vietnam Veterans Memorial. Though an insurance salesman by trade, he spent most of his life advocating for veterans and their families, Hispanic communities, and other underserved groups in Waco.

Sustaita was born in 1944 in Waco. As a boy he sold newspapers, shined shoes, and did other odd jobs to help support his family. In his free time, he played sports with the Waco Boy’s Club and especially enjoyed playing basketball. Though his parents did not speak English, they required their children to learn it, resulting in Sustaita and his siblings speaking what he called “neighborhood Spanish,” a mix of Spanish and English. Sustaita struggled with academics, and he dropped out of high school when he was fifteen.

Sustaita joined the National Guard at age sixteen, partially because of a desire to travel, and partially because of his love for movies like To Hell and Back and The D.I. Popular in the fifties and sixties, these movies depicted life in the military in a thrilling and heroic light, and Sustaita was moved by the example of the heroes in these films. For someone under the age of eighteen to join the military at that time, they had to have written parental consent. His father could not write, so Sustaita forged his signature. In 1963, Sustaita enlisted in the Marines. After training in San Diego, he went to Camp Lejeune in North Carolina and then to Guantanamo Bay in Cuba. After this first deployment, he served in Costa Rica and the Mediterranean before volunteering to join reconnaissance in Okinawa. With reconnaissance, he toured in the Philippines, Thailand, and finally went to Vietnam in 1965. Sustaita’s battalion operated out of an American air force base in Da Nang. Their primary objective was to scout for the division, and they chiefly had contact with Viet Cong guerilla units. Sustaita did one tour of duty in Vietnam before returning to the United States and serving at Camp Pendleton in California. He finally left the Marines in 1966.

When he returned to Waco, Sustaita became a life insurance salesman, drawing on his sales experience from his childhood jobs and love for interacting with people. After working for MetLife Insurance for a while, he started his own insurance company, called Multi Services Associates. He married Patricia Rivera Sustaita, and they had two daughters before getting divorced in 1981.

Sustaita made a name for himself in Waco as a civil activist. He was a founding member of the Cen-Tex Mexican American Chamber of Commerce, and he later served as its president. He served on the board of the Waco Boys’ Club and was involved with the Red Cross, but perhaps his most memorable contribution to the Waco community was his work on the Waco Vietnam Veterans Memorial.

Sustaita was deeply moved the first time he visited the National Vietnam Veterans Memorial in Washington D.C. Knowing that there were many people in Waco who had lost brothers and sons in Vietnam, as well as a significant number of other veterans, he resolved to build a memorial for the people of Waco. He, along with the Waco Citizens for a Vietnam Veterans Memorial, began the planning process in 1987, but due to a series of delays, the memorial was not dedicated until 2004.

After a lifetime spent serving his country and community, Manuel Sustaita died peacefully on May 20, 2020. He left behind a legacy of activism, having worked tirelessly to aid veterans, the Hispanic community, and all who needed help in the Waco area.

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When Ramiro “Ramsey” Muñiz ran for governor of Texas in 1972, he became the first candidate of Hispanic descent to run for the state’s gubernatorial seat. Despite Muñiz’s controversial legacy, his career was, for many, as inspiring as it was polarizing.

Ramsey Muñiz was born in Corpus Christi in 1942 to Rudy G. Muñiz and Hilda [née] Longoria. One of five children, the young Ramsey worked to help make ends meet for his large family, sometimes picking cotton from daybreak until evening. The future candidate was exposed to Mexican-American politics from an early age and often volunteered his time to help with the campaigns of Chicano politicians as a teenager. As a student, Muñiz excelled both in the classroom and on the football field at Corpus Christi High School, and eventually received a scholarship to attend Baylor University. He graduated in 1967 with a bachelor of science degree and went on to attend Baylor University Law School. Muñiz, who had played football for the Baylor Bears during his undergraduate years, worked as an assistant coach to support himself through law school and graduated in 1971 with a doctor of jurisprudence. The new attorney stayed local after graduation to work as an administrator for the Waco Model Cities Program, then headquartered at 1818 Columbus Avenue.

Muñiz’s college and law school years coincided with the heyday of the Chicano movement in American politics, as a growing number of Mexican Americans united to call for economic, social, and political equality. Many Chicano activists felt that neither of America’s major political parties were prepared to fight for the Mexican American cause. La Raza Unida Party (RUP) emerged in 1970 as the answer to Chicano calls for a third party that would represent the interests of Mexican Americans in Texas. Thanks to leaders such as Jose Angel Gutierrez and Mario Compean, the party’s initial success at the local level in Crystal City inspired some RUP members to establish a party presence at the state level in 1972.

After several well-known Democratic politicians turned down the RUP nomination for governor, Ramsey Muñiz emerged as the party’s most viable gubernatorial contender. Muñiz had joined the party in 1968 while still a law student. The aspiring governor selected as his running mate journalist Alma Canales who, at twenty-four years of age, did not meet the minimum age requirement for lieutenant governor. Muñiz, however, felt that as a young, college-educated activist, Canales represented the RUP’s average supporter and would help to win the vote of the party’s female members. The duo’s platform centered around bilingual education, women’s and workers’ rights, and the establishment of Mexican American political power at the local level.

The Muñiz/Canales ticket brought in 6.28 percent of the vote in the November election, most of which came from smaller Hispanic communities in South Texas. While Democratic candidate Dolph Briscoe emerged victorious over Republican Henry Grover with 48.79 percent of votes cast, the RUP was so successful in siphoning off Democratic votes that Briscoe became the first candidate to win a Texas gubernatorial election without a majority. The 1972 loss deterred neither the RUP nor Muñiz from seeking the governor’s seat for a second time. Muñiz ran again in 1974, along with several other RUP candidates seeking state and local offices. This time, the RUP attempted to recast itself not simply as a Chicano party, but one that represented the everyman. The 1974 platform proposed improvements in medical care, transportation, education, environmentalism, and urban life. Muñiz, however, was unable to gain the support of many urban Hispanic voters, and received less than 200,000 votes when election day arrived. Dolph Briscoe nabbed an easy victory as a result.

In the years immediately following the election, the party suffered from internal divisions and lack of external support. This decline was exacerbated when Muñiz was arrested in 1976 for the attempted importation of over three tons of marijuana from Mexico. The former politician fled south to Mexico, but was apprehended five months later, and received felony drug charges for which he served five years in prison. During his time in prison, the RUP continued to suffer a string of political defeats and largely faded out of the public eye. Shortly after Muñiz’s release from prison, he was again arrested in 1982 for possession of cocaine, for which he served a two-year sentence. While he found work as a legal assistant following his second release, his career was short-lived. In 1994, Muñiz received a third charge for conspiracy to distribute drugs when, during a traffic stop, police located a large supply of narcotics in his car. Muñiz pleaded not guilty, insisting that neither the car nor the drugs were his and arguing that the traffic stop was without probable cause. Many others questioned the proceedings surrounding Muñiz’s conviction, claiming that evidence pointed to a set up. In the end, the former politician was sentenced to life in prison.

To many, Muñiz was a political prisoner, unjustly accused to silence an entire party. The “Free Ramsey” movement ceaselessly fought to liberate the politician in the decades following his imprisonment, and eventually secured his “compassionate release” on December 10, 2018. The persistence of this effort testifies to the lasting impact of Muñiz and the Raza Unida in Mexican American history and on the American political landscape.

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For nearly half a century, cotton reigned as king of Waco's economy, establishing the once small frontier town as a thriving urban center known throughout the country.

The area later named Waco held a long history of agricultural pursuits tracing back to the Waco Indians' farming of crops such as melons, pumpkins, lima beans, and corn. Cotton farming and plantation culture arrived in Waco along with the first white settlers of McLennan County. Initially hesitant to plant crops in the black soil found in Central Texas, these settlers soon found the alluvial soil of the Brazos Valley and blackland prairie ideal for growing cotton.

Prior to the Civil War, cotton production in McLennan County remained relatively small. Without a means to transport the product with ease throughout the country, there was little reason to produce large amounts of cotton. Additionally, although farmers sought to recreate southern plantation life in Waco, legal restrictions placed on the number of slaves a landlord could bring into Texas prevented large-scale plantations from developing.

Cotton production slowed with the dawn of the Civil War as most Wacoans, supporting secession, left to fight. The price of cotton fell and shipments to Europe stopped completely when the Union blocked established trade routes out of the South. Yet this setback ultimately turned into Waco's first step toward industrialization when, during his search to secure passage for the crop, John Baylis Earle acquired equipment for a cotton mill in England, disassembled it, and smuggled it into Waco via Mexico. The new mill freed up considerable time for women who had previously spent hours sewing and spinning cotton.

The defeat of the South in 1865 and subsequent emancipation of slaves completely restructured plantation life. Although some freedmen left Waco, many remained in the area in altered relationships with their former owners. The large number of people desiring to farm a limited amount of land led to a new hierarchy. Unable to pay all of their former slaves a fair wage, landowners rented pieces of land to tenants and sharecroppers in exchange for a portion of the crop and profit at the end of the growing season.

The cotton industry industrialized and grew considerably in Waco during this period immediately following the Civil War. The construction of the Waco Suspension Bridge and arrival of the Waco Tap Railroad in 1870 increased the number of people and goods entering and departing the city. Waco's cotton market boomed, and by 1885, the city became known as the largest inland cotton market in Texas. When a second railroad connection arrived, it was named the Cotton Belt Route in honor of the large market to which it primarily catered.

Life in Waco came to revolve around the crop which had earned the town the name of King Cotton. Bankers loaned money against cotton crops, and the city economy boomed along with farmers' prosperity. Brokers from other states and nations opened offices in the city. Each fall, farmers from the surrounding counties arrived in the town square at daybreak to display bales for classification and sale. In 1894, the city instituted the grand annual festival named the Cotton Palace Exposition in order to honor and celebrate the central role of the crop in the local economy.

By the turn of the twentieth century, however, the cotton industry reached its peak and was already beginning a steady decline, largely due to the diversification of agriculture as well as the depletion of soil nutrients. Although no longer the enormous market force it once represented, cotton continued to play an important role in Waco's economy throughout the twentieth century, with small numbers of farmers growing cotton and local merchants continuing to offer rewards for the first bale of cotton each season. Today, small cotton farms can be seen in the countryside surrounding the city, and the legacy of the crop which once made Waco a center of the South is visible in landmarks around town such as Cottonland Castle, the silos of the old cotton oil mill, and the site of the Texas Cotton Palace.

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Calle Dos emerged in the early twentieth century as a haven for Mexican immigrants fleeing border violence and rapidly developed into a center of culture and community for Waco’s Hispanic population.

Prior to the establishment of Calle Dos, Mexican immigrants settled on the banks of the Brazos River in the late nineteenth and early twentieth centuries in an area called Little Mexico, or Mexican Sandtown. The dawn of the Great War and arrival of a military base in Waco in 1917 led to the city shutting down the Reservation, a legal red-light district situated upon the banks of the Brazos River to the west of Sandtown. As prostitutes and madams left the city, houses sat vacant.

Around the same time as the closure of the Reservation, Mexican American laborers and immigrants fleeing violence at the border caused by the Mexican Revolution arrived in Waco. Although some Wacoans turned up their noses at the idea of moving into a formerly disreputable area, many immigrants saw the affordable houses as an opportunity to begin a new life.

Never an officially designated neighborhood, the boundaries of Calle Dos were often disputed. Some claimed the area simply to be an extension of Sandtown, while others claimed it as its own entity bounded by Fourth Street, Washington Avenue, modern-day Waco Drive, and the Brazos River. In either case, it is clear that the community along the Brazos grew to be a tight-knit center of Hispanic culture.

Many Calle Dos residents opened up businesses along Second Street, transforming the once avoided area into a busy thoroughfare. Various organizations established in the area to serve the immigrant community also contributed to the neighborhood’s sense of identity. A Baptist mission formed on Second Street in the late 1800s, which became the Mexican Baptist Mission in 1907. The Sociedad Mutualista Mexicana de Jornaleros formed in 1924 in order to assist Mexicans with their rights, jobs, funerals, and other needs, occupying the Baptist mission’s original building on Second Street. That same year, Franciscans arrived in Waco and established a Catholic church which soon became a center of community for Waco’s Hispanic population.

Former residents recall the poor but tight-knit neighborhood fondly. Most houses lacked indoor plumbing, and residents often tacked cardboard to windows and walls to keep the cold out during the winter. Yet many most vividly remember the vibrant community life centered in festivals and dances put on by area churches and fraternal organizations. Neighbors gathered at La Pila, a spring-fed fountain just off the banks of the river, and children often played and bathed in its waters. Hispanic community members who resided in other areas of Waco, such as on cotton farms in areas surrounding the city, also claimed ties to the area due to the wealth of cultural opportunities which Calle Dos provided Mexican Americans.

The beginning of Waco’s urban renewal program in 1958, established to alleviate inner-city blight, led to the demise of the culturally rich neighborhood. Local leaders declared portions of the city blighted and, after compensating owners, claimed the properties and demolished any structures not meeting the program’s requirements. The project cleared areas along the Brazos River from modern-day La Salle Avenue to several blocks past Waco Drive. The homes of Calle Dos were demolished and La Pila stopped up and buried, forcing residents to disperse to other areas throughout the city and state.

Today, only a few remnants of the former neighborhood stand, including a grove of ancient live oak trees, St. Francis on the Brazos Catholic Church, and the partially buried remains of La Pila. Recent efforts to excavate La Pila and establish a historical marker for the fountain which once centered an entire community reveal the importance of the former neighborhood. For half a century, Calle Dos provided cultural identity and community for Waco’s Mexican American population and the efforts of community leaders today ensure that this legacy will not be forgotten. 

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Sandtown was a vibrant and predominately Mexican American neighborhood that was active from the turn of the twentieth century to the 1960s. It encompassed the area of downtown Waco between Third Street and the Brazos River, and the seven blocks between Mary Street and present-day Baylor Law School. There were multiple interpretations on the actual boundaries of Sandtown as no official borders were ever established by the city of Waco.

At its peak during the 1950s, approximately fifty working-class families, such as the Fuentes, the Martinezes, and the Vasquezes, resided in Sandtown. For many of the community’s families, the neighborhood was the first place they called home within the United States after emigrating from Mexico. Former resident Jesse Serrano, recalling his experience of growing up in Sandtown, remarked, “I wish that we were still at our neighborhood here and that I could return to live here because it was an enjoyable place and we did keep it clean in spite of everything – the storms, the sandstorms, for what reason Sandtown was named.” Indeed, the neighborhood's sandy surroundings were a result of its proximity to the Brazos River. One resident later recalled watching his neighbors cast a line out their bedroom window to fish.

There were a few businesses located within Sandtown, from grocery stores and auto garages to barbershops and beer joints. Memorable establishments include Sunbright Waste Paper Company, Ruben Bravo’s Produce Company, and Rubles’ Grocery Store. Some of the schools in the neighborhood included South Third Street Elementary and A. J. Moore High School. Religious and social gathering sites such as an Assembly of God sanctuary and "The Blue Moon" nightspot also dotted the Sandtown landscape.

In 1958, the city of Waco voted to participate in the federal urban renewal program. As only property owners could vote, Sandtown residents, who were tenants primarily, had almost no chance of defeating the proposition. Only a small portion of the neighborhood’s residents were able to participate. One of the purposes of urban renewal was to eliminate slums in the downtown area, and the program directors quickly set their sights on Sandtown. As a result, the residents of the neighborhood soon found themselves scattered across the city, county, and beyond. “I’ve been quoted more than once as calling it ‘urban removal’ because it uprooted the Hispanic family in the worst way,” maintained former resident Robert Gamboa.

The people of Sandtown added greatly to Waco’s rich diversity and its working class residents contributed to the economic growth of the city. Though small in size and for many years lacking formal recognition, there is no dispute over Sandtown’s significance amongst its former residents. For these individuals, Sandtown was the place they grew up in, suffered hardships, and created countless wonderful memories. As Jesse Serrano affirmed, “Sandtown did exist, Sandtown is still here, and it will always be here in our hearts.”

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Bridge Street holds an important legacy of connecting North, South, and East Waco, and serving as a center of community for the city’s many ethnic groups. Known as Main Street during Waco’s early days, this historic street earned its new name after the construction of the Waco Suspension Bridge around 1870. Over time, many of the wooden buildings lining Bridge Street became so dilapidated that the street earned the nickname Rat Row. A fire devastated the street in 1871, and businesses rebuilt using stone, thereby improving the image and stability of Bridge Street.

The majority of the African American community worked in businesses on Bridge Street during the nineteenth century. After the close of the Civil War and the emancipation of slaves, African Americans hired themselves out in Waco in positions according to the skills and experience they possessed. Most worked as laborers and servants, though many worked in positions such as farmers, schoolteachers, and carpenters.

Near the turn of the century, Bridge Street emerged as the center of the minority-owned business community and became a communal gathering point. According to the Waco city directory, African American-owned barbershops emerged on Bridge Street as early as 1877, and several Chinese laundries and a Hispanic grocery store opened in 1892. Over the next decade, the number of minority-owned businesses increased rapidly.

On the weekends, Bridge Street filled with families and citizens from all over Waco. Restaurants, taverns, hotels, and theaters offered entertainment and enjoyment, while doctors, dentists, grocers, tailors, and other business owners met the community’s other needs. Bridge Street also served as the center for several African American newspapers for Waco, including the Waco Messenger.