Positioned on what used to be the only highway through town, Magnolia Table now draws in patrons from around the country and the globe. Though a new restaurant itself, the Table resides in a building with a rich history that has welcomed hungry visitors for decades. The unique Spanish-style structure used to be home to a local staple, the Elite Café. Originally started in 1919 by the Colias brothers in downtown Waco, the second location on the traffic circle opened in 1941. After the 1953 tornado decimated downtown, the brothers decided to cut their losses and only continue with the traffic circle location. Through changes of ownership and multiple remodels during the next five decades, the Elite remained a favorite, sentimental spot for many.

Chip and Joanna Gaines came onto the scene after the Elite Café closed its doors in 2016. The café had fallen on hard times, and many were sad to see it go. Yet the Gaines had other plans: they quickly bought the property and started designing a restaurant of their own. First, the couple decided to auction off all the original Elite contents to benefit Mission Waco and help build a grocery store in a local food-insecure neighborhood. Then, they made minimal renovations to the restaurant, as the building is a historic landmark. Now a blend of history and Joanna’s unique style, Magnolia Table still includes some special touches to honor the Elite Café. For example, the coffee corner in the restaurant holds an Elite mural, and the menu has a “1919” sandwich giving nod to a sandwich on the original Elite menu. You can see the complete transformation on season five of Fixer Upper. Though there was some initial controversy between the Gaines and the local historic commission about changing the name, most people were relieved that the building would still feed the hungry travelers of Texas highways.

The menu itself is true to the Gaines farmhouse style, with many entrees featuring produce from their own personal garden. With the recipes designed by the Gaines themselves, Chip, a self-named “breakfast connoisseur,” is proud of the restaurant and the attempts to keep things local. Though breakfast is the specialty, the Gaines did not limit the menu, and lunch entrees are served as well. Reportedly, the first customers were their four kids (before the birth of Crew), but they were certainly not the last, as patrons today often wait a few hours for a table. To broaden the experience for those who do not want to wait, the Gaines have also opened a take-away section inside the restaurant and a Magnolia Table food truck at the Silos.

Chip and Joanna have helped preserve a historic landmark of Central Texas, and the Gaines will surely continue to further impact the Waco community in years to come.

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A decade ago no one dreamed that two abandoned cottonseed silos would become the icon of a burgeoning retail empire—yet that is exactly what happened. After the Brazos Valley Cotton Oil Mill closed in 1958 and the silos ceased to serve as storage in the 1990s, they became little more than a challenge for trespassing youth to climb for over a decade. Though some students still bemoan the fact that they missed their chance to scale the old rusty edifices, the Waco community has undoubtedly benefited from the newfound fame of Magnolia Market at the Silos.

Just like any booming business, Chip and Joanna Gaines’ Magnolia Market blossomed from humbler roots. The retail giant began in Spice Village, a local Waco shopping spot that houses over sixty boutique stalls under one roof in downtown. But Joanna Gaines quickly needed more room to develop her brand, so she and Chip bought the “Little Shop on Bosque” in 2003 that served as their first stand-alone retail store. The shop also happened to be one of their first “fixer-upper” projects, as they transformed the small, rundown building into an attractive home décor destination.

But the Little Shop on Bosque was only the beginning. In 2013 the couple took on a whole new challenge: television. Chip and Joanna took their Magnolia Homes brand and brought it to HGTV—a popular home improvement network. On the show, the Gaines bought run-down homes in the Waco area and turned them into manifestations of Joanna’s farmhouse chic style. The new TV show, Fixer Upper, exploded in popularity, turning more attention than ever on Waco and their small retail shop.

With Fixer Upper came worldwide acclaim, and with worldwide acclaim came tourists. Thrust into the modern tourism scene, Waco had some catching up to do, and so did the Gaines. Within a year, Chip and Joanna procured what would become the symbol of the brand, the Silos, and surrounding real estate. True to the nature of the TV show, these old silos needed immense renovation and the Joanna Gaines touch before they could welcome visitors. The Gaines quickly turned the neighboring building into the retail store, built a stage in front of the silos and a small building for the Magnolia Seed & Supply Garden Store, and drew up plans to convert the other adjacent building into a bakery. After turning these buildings around, in addition to copious landscaping and gathering of food trucks, the Silos were ready to go.

Even with the launch of the store and food truck park in 2015, it was not until the Silos Baking Company moved into the last empty building in June 2016 that the Silos felt complete. Joanna had spent a great deal of time crafting recipes for her baked goods, and they were ready to be enjoyed by locals and tourists alike. Already known for its crowds, the Silos now also had a bakery line stretching around the corner each day.

In all, the Gaines not only transformed an old Waco landmark, they helped transform the city, as evidenced by a growing downtown, expanded restaurant scene, and even tour buses seen around town daily. Though Fixer Upper stopped filming in 2018, the droves of tourists have yet to abate. But with a new Magnolia line at Target and a construction company that continues on without the cameras, the Gaines are not really slowing down. Whether it is for the home décor, the food trucks, or the cupcakes, during their time in Waco thousands of travelers go and rest in the shade of the Silos and soak up the atmosphere the Gaines crafted. It is no overstatement to say Magnolia Market at the Silos is and will continue to be an important addition to Waco history.

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Waco’s rapid development established it as one of the most significant urban centers of the South by the late nineteenth century. Home to one of the longest-spanning suspension bridges in the country, the once small frontier town owed a great portion of its success to the cotton industry. The strong agricultural tradition established by Stephen F. Austin and Waco’s earliest settlers in the mid-nineteenth century flourished into an international trade system. Farmers grew, ginned, and shipped this “white gold” not only throughout Texas, but also to Europe, South America, and India. Waco reigned in the South as the “King of Cotton” until the onset of the Great Depression.

By 1900, cottonseed was second only to lumber as the most important cash crop in Texas. Mills sprang up all over the state as Texas established itself as the leading processor of cottonseed in the nation, and one of the largest suppliers of cooking oil, vegetable shortening, margarine, and salad oil—byproducts of cottonseed oil.

On January 29, 1910, J. T. Davis established Brazos Valley Cotton Oil, Inc., in Waco. The main operations of the company took place at a mill located on the block between Webster Avenue and Jackson Avenue in the heart of Waco’s business district.

From its onset, the locally owned mill contributed enormously to the economic wealth of the city by purchasing thousands of tons of cottonseed annually from farmers, and employing up to seventy-five men. The railway ran adjacent to the mill, bringing in shipments of cotton from local gins in order to be processed. Workers then extracted oil from the cottonseed to be used for both culinary and industrial purposes. After the mill’s completely modernized machinery processed the seed, the oil was shipped all over the world. In order to prevent unnecessary waste, the mill sold unused meal as cattle feed.

Davis grew the company quickly, and by 1924 had already acquired a second company, the Valley Mills Cotton Oil Company. Though the Great Depression marked the decline of Waco’s cotton industry, business at the cotton oil mill continued for many years. The firm faced several setbacks in the mid-twentieth century, such as the fire which erupted in the mill in 1943, destroying the hull house and mixed feed plant. Yet operations continued, and even flourished. By 1950, workers completed construction on the two 120-foot-tall silos which today are noted as some of Waco’s most notable landmarks.

The latter half of the century saw a turn in the cotton mill’s fortunes. A serious drought followed by widespread Central Texas flooding in 1957 led to sporadic production, and in September the Small Business Administration granted the Brazos Valley Cotton Oil Company a disaster loan. However, the firm was unable to recover, and in July of 1958, stockholders sold the company to David C. Blintliff Interests of Houston. In the mid-1960s, ownership of the plant changed hands again, and the mill served as a storage facility for JPM Feeds. The facility sat vacant in the 1990s, although the Murphys, owners of JPM Feeds, retained ownership of the property.

In 2014, well-known television personalities and Wacoans Chip and Joanna Gaines purchased the mill from Gary Murphy with a vision to restore and repurpose the historic site. After receiving approval from the city, the pair began construction work on Magnolia Market, a $1.4 million project which was completed in October of 2015. Though the festival marketplace offers modern additions such as a retail showroom, a monthly antique and craft market, and a food truck court, the Gaineses are working to retain the historic integrity of the site through efforts such as the preservation of the original silos.

For nearly half a century, the mill bolstered Waco’s economy through its support of local farmers, provision of jobs, and international commerce. Today, the adaptive reuse and preservation efforts of the Gaineses ensure that the mill will retain this role at the heart of the city’s economic development for many years to come. 

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