Wilkirson-Hatch-Bailey Funeral Home
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For nearly a century, Wilkirson-Hatch-Bailey Funeral Home has provided funeral care to McLennan County, priding themselves on not only offering funeral arrangements, but on serving families during times of grief.
Wilkirson-Hatch-Bailey (originally Wilkirson-Hatch Funeral Home) was founded in 1925 by Dillard J. Wilkirson, his son, Jim, and his son-in-law, Roy H. Hatch. The three men settled in Waco during a time when the city was rapidly expanding, but neither the Wilkirsons nor Hatch originally set out to start a funeral home. In the early twentieth century, burials were, for most Americans, small affairs based around the family home. The concept of a remote location dedicated solely to the hosting of funerals was not yet well established, and the three founders initially used their experience in the lumber industry to make and sell coffins. Soon after moving to Waco, however, they became interested in the idea of the modern funeral home and shifted the emphasis of their business. After the owners built a new structure at the bustling intersection of Washington Avenue and Twelfth Street, their new funeral home quickly became an established part of the Waco community.
Wilkirson-Hatch adapted well to the changing midcentury business climates of both Waco and the United States. As a part of booming business in the mid-twentieth century, Wilkirson-Hatch became an incorporated business in 1957, with Roy Hatch as its first president. Under Hatch, the funeral home billed itself as a “family serving families.” Hatch took pride in tasteful, up-to-date facilities, modern vehicles, and effective administrative practices. The business also offered new services such as funeral insurance to defray costs for grieving families, as well as air service to transport deceased persons who may have passed away far from home.
In the 1950s, A. William Bailey married Roy Hatch’s daughter, Roberta, and joined the Wilkirson-Hatch family business, and eventually rose in rank to run the funeral home. In the 1970s, Bailey’s son and current company president, Hatch Bailey, felt drawn to the same line of work as his father after experiencing the comfort that the funeral home provided following the death of his grandparents. He began working part time at the home in 1979 while a student at Baylor University and began a full-time position upon graduating. Hatch Bailey became president in the 1990s, with his two brothers, Wes and Roy, serving on the board of directors. Shortly after becoming president, Bailey purchased a new location on Bosque Boulevard to better serve families in the Woodway area. Some years later, this Bosque Boulevard office became the sole location of Wilkirson-Hatch-Bailey, and remains so to this day.
Throughout his tenure as president, Bailey has consistently implemented new ideas to keep the funeral home and its services poised to meet the needs of Waco families. For example, the funeral home was one of the first buildings in Waco to have stained concrete flooring, installed to amplify the noise level to avoid an unnatural quietness that might make visitors feel uncomfortable. Modern technology has also shaped the way the funeral home functions, with half of all services using pre-recorded and selected music, and live-streams of services being commonly available. Hatch Bailey’s sons have begun to participate in the operations of the funeral home, comprising the fifth generation of workers from a single extended family.
Bailey now sees his funeral home less as a business than as a ministry to grieving families. With its focus on providing comfort and familial services and a history of innovation, Wilkirson-Hatch-Bailey Funeral Home will likely continue to provide an important array of services to the Waco community.
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Family Business:
All three of Roy Hatch’s grandsons would eventually be involved with the funeral home in some capacity. Hatch’s daughter, Roberta, and her husband, Bill Bailey joined the business, as did their three sons, Roy, Wes, and Hatch Bailey. Roy Bailey and Wes Bailey became members of the home’s board of directors, while Hatch Bailey eventually became president. | Source: Wilkirson-Hatch-Bailey Brochure, ca. 1970s, Waco, Texas: Business and Industry: Wilkerson-Hatch Funeral Home, Brochures Vertical File. The Texas Collection, Baylor University.
Staff Service:
Like many funeral homes, Wilkirson-Hatch originally provided cemetery attendants to assist bereaved families. While this service was largely phased out by the end of the twentieth century, Wilkerson-Hatch was the last funeral home in Waco to close the position and helped its cemetery attendants to form their own independent company afterward. | Source: Wilkirson-Hatch-Bailey Brochure, ca. 1970s, Waco, Texas: Business and Industry: Wilkerson-Hatch Funeral Home, Brochures Vertical File. The Texas Collection, Baylor University.
Meeting Many Needs:
By 1975, Wilkirson-Hatch had a fairly large staff tasked with a variety of jobs. Among those employed were funeral directors, embalmers, family attendants, night attendants, cemetery attendants, administrative secretaries, and bookkeepers, as well as a soloist and organist during services. | Source: Wilkirson-Hatch-Bailey Brochure, ca. 1970s, Waco, Texas: Business and Industry: Wilkerson-Hatch Funeral Home, Brochures Vertical File. The Texas Collection, Baylor University.
Five Generations:
As of today, the funeral home has been passed through five generations from the Wilkirson, Hatch, and Bailey families. After 90 years of operation, Wilkirson-Hatch is among Waco’s oldest continually-running businesses. | Source: Wilkirson-Hatch-Bailey Brochure, ca. 1970s, Waco, Texas: Business and Industry: Wilkerson-Hatch Funeral Home, Brochures Vertical File. The Texas Collection, Baylor University.
Funeral Home Ministry:
Under Roy Hatch, the funeral home focused on developing a pervasive aura of caring, encompassed by the slogan “A Family Serving Families.” Current president Hatch Bailey has commented that he considers work in a funeral home setting to be more of a ministry than as a business, and his professional work to be more of a calling than a career. | Source: Wilkirson-Hatch-Bailey Brochure, ca. 1970s, Waco, Texas: Business and Industry: Wilkerson-Hatch Funeral Home, Brochures Vertical File. The Texas Collection, Baylor University.
Origins:
Current president Hatch Bailey discusses the origins of his family business, beginning with his great grandfather, D. J. Wilkirson, and his grandfather, Roy Hatch. | Source: Bailey, Hatch, interviewed by Kevin Malone, April 11, 2018 in Waco, Texas. Baylor University institute for Oral History.
Davidian Deaths:
Hatch Bailey discusses his experience receiving the bodies of the thirty-one individuals killed in the 1993 siege of the Branch Davidian compound.