Introduction to Jarrell McCracken:

ID: 2691 ~ Source: Kaiser, Kurt, Interviewed by David Stricklin, December 12, 1987 in Waco, Texas. Baylor University Institute for Oral History, Waco, TX. Access full interview here.
This file appears in: Word Inc.

Kurt Kaiser, longtime Director of Artists and Repertoire at Word, narrates how Jarrell McCracken recruited him to the label and the appeal of working for the company.

This file appears in: Word Inc.

By Regina Wenger
Founded in 1951, the Word label helped spark the multimillion-dollar genre of Christian Contemporary Music (CCM). And it was sportscaster and ministry student Jarrell McCracken who gave it a voice. McCracken was working in radio to finance his…